You may hear about content writing or maybe not. But believe me, content writing significant key role in digital marketing.
If You know content writing, you can play well in digital marketing.
Content writing is like performing to the gym. Without performing to the gym, will you gain muscles? No, the same applies to content writing also, until unless you practice content writing consistently, we cannot achieve mastery in it. All we have to do practice daily know strategies to make on your goal, rock on digital platforms,
See the communication between two-person; there is also comfortable play where content plays a significant key role in every once a day to day life.
The core of your marketing, Focus on valuable, relevant, consistent content to target correctly defined audience and finally driven traffic.
Why do you need content marketing?
Content marketing helps to write blog writing, website content writing, podcast script writing, video scriptwriting, and more.
- Attract your right reader’s people.
- Brand identity, brand awareness, brand recall, and solve the customer’s problem.
- Drive more traffic (visitors)for your websites.
- Build credibility, trustworthiness, and authenticity.
- Increase leads and sales.
Writing content everyone struggles to startup time, so never be disappointed, work hard, and persevere to realize the great achievement.
Content writing is not the preparation of two minutes of Maggi. It is a raja home fest like royal and taste food that takes some time. Practice daily, learn, listen, read, and write. Repeat the process; you can become a master in content writing.
SUCCESS KEY OF HOW TO WRITE CONTENT WRITING
SET GOALS AND OBJECTIVE
The scope of content marketing is pretty high. There are various types of content formats that you can master in blog writing, video scripting, podcast scripting, Email writing, and E-books. Choose any interesting one, and you have to know about that.
How to set your milestone?
Once you fixed the goal ideally, quickly to achieve the task. Follow the three steps set your milestone:
- Set your goal, we will write this week 2500 words of one blog, publish to a new medium this is the creation goal.
- Publish one more blog than last week, increase Email signup, based on quantity; this is a performance goal.
- Use SEO techniques through optimization for blogging. Repurpose one blog into at least three formats this quarter. It is the optimization goal.
UNDERSTAND YOUR AUDIENCE
If you write a blog, first understand you’re the audience. Once you know your right audience, it helps you structure the content and your appropriate tone and voice for your message.
Create user persona age, location, gender, education level, job title, interest, activities, and marital status. It is the single most crucial aspect of developing your speech and efficiently targeting your audience.
How to collect this information?
- Google Analytics audience report.
- Facebook insights.
- Social media followers.
- Monitor social activity.
BECOME A BETTER RESEARCH
“Research is powered by a new IDEA.”
Research gives more ideas about your interest topic; there is tons of information available, hence researching in-depth new ideas to explore your content.
Find the keywords related to your topic, consider the keyword-based on search volume, SEO difficulty. The fresher website uses low competition keywords because of increased SERP page ranking.
Tools you can use
Keywords -ubbersuggest, SEMrush
Analyze- Google trends.
If you choose the right content?
Think like a digital marketer, not like an average person. Use the different search terms in the search engine (google); there should be exact content, analyze the content prefer the right content.
Search terms: intitle, intext, inurl, and more.
For instance, Intitle: digital marketing framework
CRAFT KILLER HEADLINE
Focus on the headline, most of the user’s attention on blog headline. Use the power and emotional keywords to attract your readers, include SEO keywords also. Build a good headline increase in traffic to the blog.
Different types of headlines you can use the questions, the best of the best, comparison, user-centric, respect the authority, the shortcut, the big why.
Aim for at least 25 headlines apply headline generators for inspiration.analyze competitors and evaluate the headlines.
INTRODUCTION MAKE A BANG
Why is introduction important?
If you attend the interview, your profile and qualification is an important right; the same applies to the introduction.
The intro is most important compared to the headline. Good introduction making readers can read crazy. Don’t do like this “content marketing is ” “digital marketing is” start question type.
When you write the introduction, keep in mind
1. Grab the reader’s attention,
2. Tell the reason why write the content for a particular blog,
3. Explain how your content will help your readers.
Write the introduction with the story, compare your content related to any stories because readers quickly remember that content, crazy introduction increases the bounce rate.
KEEP PARAGRAPHS SHORT
If you surprise your readers?
Rhythm to write, have rhythm in your content readers can feel you talking directly to readers. Like I am directly conversing with you and talking about content writing.
The paragraph is a sense of speaking, body language, creating rhythm and personality. Blog writing isn’t about making paragraphs as long as they need to be; it’s about breaking it up in appropriate places to find your post easy to diges.
Flow to write one word to other words, like a train. Mostly try to write plain language readers can understand easily, never use passive voice.
Tools you can use
FINDING YOUR VOICE
It’s the style of your writing and bond with your readers. Understand what your intention behind writing your blog .
For instance: I want to convince my readers that content marketing is not as complicated as it seems.
You can write a blog like inspire, entertain, motivation, information.
Intent + your reader = Tone and pace
- The tone is your approach to what you are writing; the sound can be severe, confident, joyful, friendly, respectful.
- The pace is how fast you want to convey the content.
Tone + Pace =Voice
WRITE. PUBLISH. REPEAT
Write 750 words daily. Take practice to become a crazy content writer .Publish your content on different social media channels like Facebook, quora, Twitter, and LinkedIn. There is no right or wrong. Just write. Develop your writing skills rock to your digital platform. Hard work, smart strategy, and consistency will take you all the way.
Tools of the trade
Writing Practice: 750 words
Read timing: Read o meter
Title style: Title case